Z Manu World Champs
Events
Email Marketing
Web design support
Social Media Marketing and Management Content Creation
New Zealand
2023
Empower Your Social partnered with the Z Manu World Champs to support the launch of this unique event, which celebrates the art of “bombing” (water jumps). From concept to execution, our role was to provide comprehensive digital marketing support, ensuring the event’s successful launch and promotion.
Summary
Our team provided a full suite of services, including content creation, social media marketing, email marketing, and on-site event support. We aimed to build excitement and momentum for the event by creating engaging content and running strategic advertising campaigns. Additionally, we assisted with email communication to keep the audience informed and engaged before, during, and after the event.
Challenge
As a new event with a niche audience, the Z Manu World Champs faced the challenge of building awareness and encouraging participation. The event needed a strong digital presence to educate potential attendees about the concept, create excitement, and drive registrations. Another challenge was establishing a consistent brand tone that reflected the event’s fun, bold, and community-focused nature.
Solutions
Empower Your Social developed a tailored digital marketing strategy that addressed the challenges. We launched targeted campaigns to generate awareness and drive ticket sales. Content included visually appealing graphics, engaging videos, and user-generated content to build excitement. Our team created dynamic content showcasing the unique aspects of the event, highlighting both the competitive and fun elements of the Z Manu World Champs. We managed email communication to nurture attendees, providing key updates, reminders, and post-event highlights to maintain engagement. Empower Your Social provided on-the-ground support, capturing live content to share across social channels, ensuring real-time engagement with the audience, and driving post-event promotion.
Our collaboration helped the Z Manu World Champs establish a strong digital presence, attract a wide audience, and create a buzz around the event, ensuring it was a memorable and successful launch.
