Whiteley Allcare
Health and Wellness
Content Creation
Social Media Management Email Marketing , Digital Advertising
New Zealand
2023
Whiteley Allcare wanted to capture and showcase their heartfelt community involvement with the Shoe Box Christmas initiative. The goal was to create meaningful brand videos that told the story of their staff’s incredible efforts, from selecting gifts for children in need to hosting a big onsite gift-wrapping day. This annual initiative is more than just giving—it’s about inspiring businesses to redirect holiday spending towards doing good and making a tangible difference in the community.
Summary
Empower Your Social partnered with Whiteley Allcare to produce a series of engaging and authentic videos highlighting their commitment to Shoe Box Christmas. Each staff member personally selected gifts for two children in need, which culminated in a collaborative, festive gift-wrapping event at their offices. The videos not only showcase the process and joy of giving but also aim to raise awareness and inspire other businesses to adopt similar initiatives in place of sending merchandise gifts to clients and suppliers during the holiday season.
Challenge
Whiteley Allcare’s primary challenge was communicating the emotional and impactful essence of the Shoe Box Christmas initiative to their customers and suppliers. They wanted to show the initiative’s significance while striking the perfect balance between promoting their brand values and inspiring other businesses to follow suit. Additionally, the team needed to create memorable, visually appealing content that resonated with both their audience and their community.
Solutions
Empower Your Social worked closely with Whiteley Allcare to develop a storytelling approach that would bring the initiative to life on video. We captured the process of staff hand-selecting gifts for children and showcased the festive spirit of their onsite wrapping event, emphasizing the genuine care and effort of every team member. The videos were edited with compelling visuals, uplifting music, and inspiring other businesses to reimagine their holiday spending by contributing to causes like Shoe Box Christmas. The final product not only reflected Whiteley Allcare’s values of giving back and making an impact but also positioned them as a community-driven business, encouraging others to embrace a more meaningful holiday tradition.
