Victor Sports New Zealand
Health and Wellness
Content Creation
Social Media Management Email Marketing , Digital Advertising
New Zealand
2024
Empower Your Social partnered with Victor Sports New Zealand to elevate their digital marketing presence. With a focus on engaging content, social media growth, and strategic ad campaigns, the partnership aimed to showcase Victor Sports premium range of sports and recovery products to both sports professionals and everyday users.
Summary
Our collaboration with Victor Sports spanned content creation, social media management, video production, and community engagement. We worked closely with the brand to craft compelling social media campaigns and drive product visibility through Google and Facebook Ads. We also supported on-site brand activations with professional photography and video shoots featuring high-profile partnerships, including the Blues rugby team and the Mystics netball team. By focusing on both educational and promotional content, we helped Victor Sports New Zealand build a stronger brand identity and increase awareness of their product offerings in the sports sector. From creating engaging reels on social media to producing high-quality product videos, our work ensured consistent brand messaging across all digital touchpoints.
Challenge
The primary challenge for Victor Sports New Zealand was to strengthen brand recognition across multiple channels and drive more engagement with their target audience. As a business offering specialised sports recovery products, it was essential to effectively communicate the benefits and applications of these products in real-life scenarios. Additionally, with key partnerships like the Blues rugby and Mystics Netball teams, it was important to capitalise on these relationships by creating authentic, engaging content that would resonate with both professional athletes and everyday consumers. Victor Sports New Zealand also needed a comprehensive ad strategy to boost brand awareness and convert interest into sales.
Solutions
Empower Your Social developed a comprehensive digital strategy to address Victor Sports New Zealands challenges and achieve their goals. We organised photo and video shoots to create a rich content library featuring product demonstrations, athlete endorsements, and lifestyle imagery. These assets were used across social media channels to increase engagement and showcase the practical use of products. We implemented a structured social media plan for Victor Sports NZ, focusing on educational and promotional posts to build brand awareness and drive traffic. Our organic social media efforts were complemented by carefully crafted ad campaigns. We launched and managed strategic Google and Facebook ad campaigns to increase brand visibility and reach potential customers at various touchpoints in their buyer journey. This included creating audience-specific ad creatives, testing different ad formats, and optimising campaigns to maximise conversions and return on investment. We provided on-site support for Victor Sports NZ's partnerships with the Blues and Mystics. This included capturing professional photos and videos of athletes using Victor Sports products, which were then repurposed for social media, websites, and ad campaigns.
By combining high-quality content with strategic digital advertising, we helped Victor Sports strengthen their brand presence, strengthen partnerships, and increase product visibility. Our work ensured that the brand’s message reached the right audience at the right time, driving engagement and conversions.
