Safe T Fence Hire
Trade Service
Videography
Content Creation
Digital Marketing
New Zealand
2024
Safe T Fence Hire wanted to create a compelling brand video that highlighted their capability to deliver on large-scale projects while reinforcing their position as a reliable, local business. By leveraging drone footage, they aimed to showcase the impressive scope and scale of their work, focusing on a major residential development where they installed both deer fencing and temporary fencing. The video would serve as a powerful visual tool for increasing brand awareness and engaging potential customers.
Summary
Empower Your Social partnered with Safe T Fence Hire to produce a visually striking brand video that captured the scale of their fencing projects through high-quality drone footage. This video demonstrated the team’s expertise and ability to handle large-scale developments while also reinforcing their commitment to being a dependable, local business capable of managing jobs both big and small. The final product was shared on their website and social media channels, sent via email as part of a case study, and incorporated into proposals to enhance their sales efforts with potential clients.
Challenge
Safe T Fence Hire needed a way to effectively communicate the scale, quality, and versatility of their services. While words and images are useful, they recognized that video—particularly one showcasing their large-scale installations—could better convey their capabilities. Their challenge was to create an engaging and professional video that balanced technical demonstration with brand storytelling, ensuring it appealed to potential clients across multiple platforms, including social media, email campaigns, and proposal presentations.
Solutions
Empower Your Social created a dynamic and visually engaging brand video that featured drone footage of Safe T Fence Hire’s installation work on a major residential development. The footage highlighted the scope of the project, including both deer fencing and temporary fencing installations, giving potential customers a clear view of their capabilities.
The video incorporated strategic call-to-action messaging, emphasizing their product offerings, local business roots, and ability to handle projects of any size. This multi-purpose video was designed to increase brand awareness on social channels, add a professional touch to their website, and provide an impactful visual addition to quotes and case studies sent to prospective clients. The result was a high-quality marketing asset that positioned Safe T Fence Hire as an industry leader in fencing solutions.
