Puhoi Beer
Beverages
Content Creation Email Marketing
Social Media Management
Social Advertising
Website
New Zealand
2022
Puhoi Beer, an award-winning New Zealand craft brewery, aimed to strengthen its digital marketing efforts by building a robust email database. Starting with just 400 email subscribers, Puhoi Beer partnered with Empower Your Social to develop a strategy focused on converting social media followers into email subscribers to drive engagement, loyalty, and ultimately, sales.
Summary
The collaboration between Puhoi Beer and Empower Your Social was centred on enhancing Puhoi’s digital presence through email marketing, social media management, and strategic content creation. By implementing monthly giveaways and optimising the email sign-up process, Empower Your Social significantly grew Puhoi Beer’s email database, turning social media engagement into actionable leads. The partnership showcased the power of a well-executed digital strategy in the competitive craft beer market.
Challenge
Puhoi Beer faced a common challenge: converting their engaged social media followers into a valuable email database. With an initial goal to grow their email list from 400 to 4,000 within six months, they needed a comprehensive digital marketing strategy that would drive conversions and build a loyal customer base. The challenge also included ensuring that subscribers remained engaged and that promotions drove customers to stockists and on-premise locations.
Solutions
Empower Your Social implemented a giveaway-focused strategy that offered consistent incentives to encourage email sign-ups. The plan included creating visually appealing social media posts to promote monthly giveaways and optimising the email sign-up process to reduce barriers to entry. Additionally, the team executed regular email newsletters with special offers and updates to keep the audience engaged. Social media management also played a vital role in promoting these initiatives, and paid Facebook ad campaigns were introduced to amplify results. Empower Your Social’s tailored approach resulted in Puhoi Beer surpassing its email growth targets while boosting brand loyalty and sales.
