Blackout Electric
Trade Service
Videography
Content Creation
Digital Marketing
SEO
New Zealand
2022
Blackout Electric partnered with Empower Your Social to elevate their brand visibility through a strategic video and photography campaign. The goal was to tell the authentic story of Blackout Electric, showcasing their professionalism, craftsmanship, and dedication to providing top-quality electrical services. By capturing real moments on-site and featuring the team in action, this project aimed to highlight the essence of their work and the relationships they build with clients.
Summary
Empower Your Social developed a comprehensive content plan for Blackout Electric, focusing on high-quality video and photography content for their website and social channels. The deliverables included a brand video, promotional clips, and a collection of still images to capture both the technical expertise and the human side of their business. By producing content in a documentary-style format, the visuals conveyed authenticity and showcased Blackout Electric’s capability across residential and commercial projects.
Challenge
Blackout Electric needed to improve its online presence by creating engaging, professional content that reflected the quality of their work. The key challenge was to produce content that felt genuine and relatable, without being overly staged. Additionally, capturing real job-site footage while respecting client privacy and safety protocols required careful planning and flexibility.
Solutions
Empower Your Social implemented a two-day shoot plan, capturing a mix of completed project visuals and behind-the-scenes footage of the Blackout Electric team at work. The first shoot focused on showcasing the finished product, capturing beautifully lit residential spaces, while the second shoot featured the team in action on a job site, highlighting their expertise. Supplementary content included commercial capability shots and team portraits to create a well-rounded visual library for future marketing use. The content produced provides Blackout Electric with versatile assets to enhance their website, engage their social media audience, and build brand credibility through professional storytelling.
