Why Digital Asset Ownership Matters: A Real-Life Story

The Costly Mistake of Not Owning Your Digital Assets

Every now and then, a client story comes along that perfectly captures why we do what we do at Empower Your Social. Recently, we had a new client reach out, ready for a fresh start with his digital marketing. He had been feeling stuck—struggling to get his ideas across to his previous marketing agency and just not seeing the results he’d hoped for. He loved our proposal, signed on the dotted line, and we got straight to work.

BUT.... it wasn’t long before we hit a roadblock—one that felt more like a brick wall.

As we started onboarding, it became glaringly obvious: he had been given no access to his own digital assets. His Google Business Profile? Locked away. His website domain? Held ransom. They had not only moved his domain to an undisclosed web hosting site but also refused to share the login details. It was like a bad movie—threats to shut down his website, emails that went unanswered, and a looming deadline that could mean the digital lights being turned off on his business.

How We Helped Our Client Take Back Control of His Digital Assets

Now, we’re not ones to shy away from a challenge. So, we channeled our inner "private investigator" skills, pieced together clues from emails, and approached the situation from every angle possible. Through patience, persistence, and a few clever tactics, we managed to get his digital assets and domain released back to where it belonged—with him.

The relief on his face (and in his emails) was all the validation we needed. But this experience also served as a stark reminder of just how critical it is for business owners to have full ownership and control their digital assets.

Why Your Business Must Own Its Digital Assets

Security and Independence

When you have full access to your digital accounts, you hold the keys to your kingdom. No third party should have the power to lock you out or hold you ransom.

Data and Insights

Your Google Analytics, Facebook meta data, and email lists provide invaluable insights into your audience and the effectiveness of your marketing strategies. If you don’t own these, you’re operating blind.

Brand Continuity

Your brand’s voice and visuals need to be consistent across all platforms. When you own your assets, you can ensure your brand message stays true and timely—no matter who’s managing it.

3 Common Myths About Digital Asset Ownership (And the Truths Behind Them)

1. Myth: "We can't give you access to your Google data because it’s linked to our main account."

Truth: It’s entirely possible to transfer ownership of Google accounts. An agency that denies this might be trying to maintain control—something no reputable agency should do.

2. Myth: "Facebook meta access is too complicated to share."

Truth: Facebook Business Manager is designed for sharing access safely and efficiently. If an agency says it’s too difficult, it might be more about control than complexity.

3. Myth: "You don’t need to worry about digital asset ownership."

Truth: You absolutely need to worry about it. Without ownership, your online presence is vulnerable to data loss, misuse, and a lot of unnecessary stress.

How Empower Your Social Ensures Full Digital Asset Ownership for Clients

At Empower Your Social, we believe your business assets are just that—yours. When you work with us, you get full access, full transparency, and full control. We handle the behind-the-scenes work, but you remain the true owner of your digital footprint.

Take Control of Your Digital Assets Today

So, if you’ve ever felt a bit uneasy about where your digital assets are or who controls them, let’s chat. Whether you’re starting fresh or need us to go into “Private Investigator Mode” to help retrieve what’s yours, we’ve got you covered.

Because at the end of the day, our job isn’t just about digital marketing—it’s about empowering you to feel secure, confident, and in control of your business.

Get started with a free consultation with us today!