In the digital age, where your online presence is paramount, you must have complete control and visibility over your digital assets. We've recently encountered two new clients in a digital dilemma. They had no visibility or ownership of their essential digital assets, such as their Google accounts and Facebook meta, and in one instance, had their domain name held at ransom! The consequences of this lack of control can be dire, highlighting the critical need for business owners to take ownership of their digital assets.
Why Ownership Matters
Security and Independence: You're in control when you own your digital assets. You can safeguard them against unauthorized access, ensuring the security of your business data. This independence means you're not held hostage by any third party and can make decisions that align with your business goals.
Data and Insights: Ownership provides you with invaluable data and insights. It allows you to track the performance of your digital campaigns, analyze user behaviour, and make data-driven decisions. Without ownership, you're left in the dark, unable to harness this valuable information.
Continuity and Brand Consistency: Digital assets are the lifeblood of your online presence. When you own them, you have the power to maintain brand consistency across platforms. You can update, modify, or customize your digital assets as needed, ensuring your brand image remains intact.
Common Myths and Their Truths
Myth 1: "We can't give you access to your Google data as it's linked to our main account."
Truth: It is possible to transfer ownership of Google accounts. If an agency uses this excuse, it may be an attempt to maintain control. However, a legitimate agency should provide clients with access to their data.
Myth 2: "We can't share Facebook meta access because it's complicated."
Truth: Facebook Business Manager allows easy sharing of access and roles. Complexities might arise, but they can be managed efficiently by a professional agency. Never accept the excuse that it's too intricate to share access.
Myth 3: "You don't need to worry about digital asset ownership."
Truth: As a business owner, you should always be concerned about digital asset ownership. Without it, you cannot control your online presence and are vulnerable to data loss or misuse.
Owning and controlling your digital assets is non-negotiable for the modern small business owner. It guarantees security, data insights, and brand consistency. If you're currently facing limited access, take steps to regain control. Don't fall for these common myths that agencies may use as excuses – your digital assets should always be in your hands.
We pride ourselves in ensuring FULL transparency, visibility and protection to ensure each of our clients can access and have complete control of their digital assets. We want you to be in complete control of and have instant access to all your digital marketing. We regard it as a privilege to be given access to these and the trust to activate your digital marketing for your business.
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