While hitting the "Boost" button on a Facebook post might feel like an easy win, it barely taps into the true power of Facebook Ads. Here’s why a more strategic approach through Facebook Ads can take your campaigns further:
1. Advanced Targeting
Boosting a post only allows for basic targeting, but Facebook Ads give you access to much deeper targeting options. For instance, you can create custom audiences based on user behaviours, such as people who have visited your website in the past 30 days or engaged with specific content. You can also create lookalike audiences to find users similar to your best customers. This way, you’re not just casting a wide net, but strategically aiming at people who are most likely to engage with or buy from your business.
Example: If you're a fitness studio in Auckland, you can target people in your area who have shown interest in fitness-related topics, gyms, or specific exercise programs.
2. Varied Ad Formats
Boosted posts are limited to what you’ve already created, while Facebook Ads open up a world of creative possibilities. You can use carousel ads to showcase multiple products in one go, or video ads to tell a story that engages users. This variety in ad formats allows for better creativity and can significantly increase the chances of engaging with your audience.
Example: A restaurant could use a carousel ad to showcase different dishes from its menu, each with a unique call to action.
3. Tailored Campaign Objectives
With Facebook Ads, you can set objectives based on your specific marketing goals, such as lead generation, increasing website traffic, or boosting conversions. Boosted posts only aim to increase post engagement, which isn’t always aligned with deeper business goals like sales or email sign-ups.
Example: An online store might focus on “conversion” as its objective, aiming for people to click through and complete a purchase, whereas a simple boost would only focus on likes or comments.
4. Custom Ad Placements
Facebook Ads allow you to choose where your ads appear, which goes beyond just the Facebook feed. You can place your ads on Instagram, in Messenger, or even across the Facebook Audience Network, giving you access to millions of websites and apps.
Example: A beauty brand may want its product featured on Instagram Stories, while a B2B service might prefer to advertise on Facebook’s Audience Network for a more targeted audience.
5. Optimisation and Tracking Tools
Facebook Ads provide in-depth analytics and optimisation tools. You can track user actions, like clicking through to your site, and adjust your budget or target audience in real-time. Boosted posts don’t offer nearly as much control or feedback. Conversion tracking is also key to measuring how many of your ads lead to actual sales or inquiries.
Example: A small business might find that one type of ad resonates better with a particular demographic and adjust their campaign accordingly for better returns.
Why Choose Empower Your Social?
Running Facebook Ads effectively requires knowledge, time, and effort. At Empower Your Social, we offer two ways to help: we can either fully manage your campaigns or empower you with our Facebook Ads tutorial to guide you in setting up and optimising your ads the right way.
Get in touch with us to discuss how we can take your ads beyond boosting or check out our tutorial for a more hands-on approach!
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